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It is always a busy day at the Grand Central Station, but this Tuesday in particular might have been a bit overwhelming for some commuters as the cast ofSeverancecreated a bit of a spectacle in the area, inviting onlookers to take a peek at what’s going on.
This is evidently a promotional stunt from the team in honor of the series’ upcoming sequel, with some of the cast members surprising the public by taking over the glass cube that looked like their workspace at Lumon Industries.
Severanceteam’s marketing for Season 2 impressed fans
The cast ofSeverancetook about two and a half hours performing as their characters amid the busy space of Grand Central Station, amusing fans and bystanders alike. This unique yet old-fashioned way of promoting their show proves that creativity is not yet dead in Hollywood.
‘Severance’ Season 2 Is a Cruel Joke on Hollywood and Ben Stiller Isn’t Shying Away From That: “There’s always somebody making a decision”
Several people took out their phones and recorded the cast as they went about their performance, pretending they were working in their respective office and simply ignoring the crowd of people watching them.
Netizens shared their two cents on the series’ way ofhyping up the upcoming season, and many thought this trick was genius. Read their tweets below:
i actually have a crazy amount of thoughts about the severance actors playing their characters in a public glass box with fans everywhere filming, to market a show that is about privacy, identity, and what it means to be a person under constant surveillance. just geniuspic.twitter.com/S2szgWTAD6
performance art for marketing. television is so back.https://t.co/1fFrn0U8G0
this is levels of marketing we have never seen before for television and it’s coming from single worst advertisers apple inc whoaa bullying workshttps://t.co/kivlzj2tBw
imagine running late for your train and you’re like “sorry, i had to watch mark s from severance use a carpet sweeper!”pic.twitter.com/E11ABDTOL7
#severanceMY favourite workplace romancepic.twitter.com/w5ILz1rIrs
With the rise of social media as a tool for marketing, theSeveranceteam chose to do it the traditional way — and there’s no better way to promote your project than being close to your target audience!
Ben Stiller talks about the difficulties of makingSeverance
The first season ofSeverancedebuted in 2022, and there was indeed a long delay between the first installment and the sequel. Apart from the strikes that affected several productions in Hollywood, the creative process also faced a lot of obstacles.
Ben Stiller, director and producer of the series, revealed viaThe New York Timesthat they went through a lot of patches, but with everyone’s cooperation, they managed to make Season 2 a reality. “I think it all came out of everybody wanting something to be as good as it could be,” he stated.
“Nobody knew what the show was”: ‘Severance’ Creator on Why Season 2 Delay Was Overly Exaggerated by Fans Ahead of Release
The show has an incredibly intriguing premise that hooked the audience from the start. For those who aren’t familiar, it follows a group of workers agreeing to the “severance program” where personal memories are separated from work memories, thus staying at home gives no recollection of work stuff and vice versa.
The psychological thriller series is highly rated onRotten Tomatoes, with a current score of 95% rating, proving its ingenious storyline.
SeveranceSeason 2 arrives on Apple TV+ this January 17.
Ariane Cruz
Senior Writer
Articles Published :3532
Ariane Cruz is a Senior Writer at FandomWire, majorly focusing on TV shows with over 3,000 articles published. Her love for pop culture and the creative arts fuels her passion to deliver engaging and informative stories. Her daily consumption of films, shows, and books keeps her energized for the day, along with her mission to serve as the bridge between fans and their favorite franchises.
