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Tom Holland is one of the biggest stars of his generation, experiencing unprecedented commercial success with hisSpider-Manfranchise and other hit movies. As a result, it is only natural for the actor to branch out into other ventures like some of his predecessors. Holland recently announced the launch of a non-alcoholic beverage brand Bero.
Following Bero’s marketing campaign, YouTuber KSI criticized the product on social media. While the YouTuber made a compelling argument about the demerits of star-launched products, KSI missed one crucial point. Moreover, his comments might have been in poor taste, especially after KSI’s latest product was criticized along similar lines.
KSI Criticized Tom Holland’s Non-Alcoholic Beverage Brand Bero
Tom Hollandis best known for portrayingPeter Parker / Spider-Manin the MCU. However, the actor was recently revealed to be involved with a non-alcoholic beverage brand Bero. Following the revelation, YouTuber and social media influencerKSItook to X (formerly Twitter) to criticize Holland’s association with the brand.
Here is what KSI had to say about Holland’s new beverage brand.
What happened to Actors man..I can’t not say anything anymore. This is selling stuff for the sake of making money, simple. How does this benefit their fans?This is selling crap to people who don’t know better than to trust the people who are selling it to them.Do better.https://t.co/smFeZFePSR
From KSI’s words, it is clear that the YouTuber is criticizing actors using his fame to launch new brands, especially ones aimed at a market that doesn’t necessarily understand the merits or demerits of the product.
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KSI might have a point, especially in recent times when actors like Ryan Reynolds and Dwayne Johnson have positioned themselves as businessmen. However, it is important to note that Holland’s non-alcoholic brand stems from the actor’s previousstruggleswith alcoholism. As a result, Holland might have a good cause at the root of his new business venture instead of simply using his fame to sell a product.
KSI Missed a Major Point After Facing Backlash Over Lunchly
Although KSI later posted a follow-uptweetclaiming that his comments were made in jest, his words were an exact rip-off of@dantdm‘s recent comments which criticized KSI and friends’ latest snacks brand, which is positioned as a competitor for Lunchables.
In September 2024, KSI, Logan Paul, and Mr. Beastannouncedthe launch ofLunchly, which reportedly offers a “better-for-you lunch option.” However, unlike Holland’s product, KSI’s snacks brand is primarily aimed at the younger folk, who are impressionable and susceptible to aggressive marketing, despite claims to give kids a better option. Some of the criticism towards the YouTubers might seem unjustified for merely trying to use their own influencer/star power to promote their product.
But netizens pointed out this exact issue with KSI’s criticism after the YouTuber targeted Holland’s new brand.
My brother in Christ, he’s marketing this to adults. You know, people who can make their own decisions.You’re selling a glorified Lunchable.
There’s no way you are using a recovering alcoholic and his passion project of offering non-alcohol alternatives to other struggling alcoholics… to justify a Lunchables dupe lol
People in the comments don’t understand how this could help so many people with alcoholism…
Idk what’s worse this take or your song
This is a really crappy takeLet the man that struggled with alcoholism create a decent NA beer for others like him.
As the tweets suggest, netizens weren’t buying into KSI’s opinion on Holland’s new product potentially being just a cash grab that might be harmful to its target audience.
“It just really scared me”: Critics Hating on Tom Holland’s Non-Alcoholic Beer ‘Bero’ Should Learn About His Fight With Alcohol Addiction First
Instead, most netizens agreed that KSI was still salty over the backlash he faced over the launch of Lunchly. While there is a case to be made for actors using their star power to promote poor-quality products, KSI singling out Holland certainly did not sit well with social media users, especially since the YouTuber faced similar criticism recently.
Pratik Handore
Content Writer
Articles Published :1774
With a keen interest in comic book movies and blockbuster franchises, Pratik usually covers news and updates on the DCU, MCU, Star Wars, and more.A die-hard fan of George Lucas and Steven Spielberg, Pratik spends most of his time exploring different storytelling mediums that invoke a sense of wonder and adventure. Other filmmakers whose works have deeply influenced him include Alfred Hitchcock, James Gunn, and Guillermo del Toro.
