Follow us on Google News
Get the latest updates directly in your Google News feed
One of the major talking points in the Hollywood strike last year involved AI. Following its rapid growth, writers and actors feared studio execs might use AI to replace human involvement to cut costs. And with Crunchyroll CEO’s new statements pointing in that direction, fans haven’t backed away from showcasing their dismay towards this practice.
Instead of relying on dubs for animes, most fans usually prefer watching them with subtitles in order to get the closest experience to the original Japanese release possible. And while for years, professional translators were given the job of creating subtitles that don’t lose the essence of the original, it seems, the studios are aiming to replace these professionals with AI.
Crunchyroll Is Looking to Integrate AI Into Its Structure to Create Subtitles
Crunchyroll, known for distributing and licensinganime, is aiming to integrate AI more into its structure to create subtitles at a rapid pace according to CEO Rahul Purini. In an hour-long interview withThe Verge, Purini explained they want to make Crunchyroll a more viable option for anime enthusiasts. While they’re looking to incorporate AI more into their workflow in the future, as of now, they are testing AI to create subtitles to provide fans with the most authentic experience possible.
Attack on Titan Fails to Make it into Crunchyroll’s Anime of the Year as Jujutsu Kaisen and Chainsaw Man Get Nominated
“A.I. is definitely something we think about at a lot of different workflows in the organization. Right now, one of the areas we’re very focused on testing is subtitling and our closed captioning where we go from speech to text. ‘How do we improve and optimize our processes where we can get the subtitles done in various languages across the world faster so that we can launch as close to the Japanese release as possible?’. So that’s definitely an area that we’re focused on.”
Reasonably, the direction Crunchyroll is heading caused a lot of fans to cry foul, especially after experiencing the low-quality subtitles inThe Yuzuki Family’s Four Sons‘ debut episode last year.
Crunchyroll CEO Reveals a Big Secret About Solo Leveling’s Production that was Kept Under Wraps
Furious Fans Shared Their Dismay With Crunchyroll
Debuting last year on the platform,The Yuzuki Family’s Four Sonswas criticized for its low-quality subtitles, as apart from being awkward, it was also nonsensical at times. Crunchyroll eventually took it down, and fans doubted that the subpar quality of its subtitles was a result of AI. And with the Crunchyroll CEO officially stating that they’re looking to go in that direction, fans are less than thrilled about it. Not only did fans share concerns over translators potentially losing jobs, but some are convinced nuance in language is best captured by humans, rather than AI.
Crunchyroll Anime of the Year Deals Devastating Blow to Eiichiro Oda: None of the 6 Nominations are One Piece
RIP translators. I wonder what anime awards 2024 dub gonna be like. It was havoc last year.
— Recon (@Rec0n1888)July 08, 2025
extremely common Crunchyroll L
— ImoutoGang (@Imouto_Gang)July 17, 2025
Here we go, how many people will loose their job after this ? T_T
— Manga Afternoon (@MangaAfternoon)June 02, 2025
They chose the cheap way….“Quantity over Quality”
— Abdulla (@DemonLord307)August 03, 2025
gonna be like the youtube auto-generated captions lol
— ☆ (@Lynnnnn_)Jun 02, 2025
Can we replace the ceo with an AI?
— Nathan (@Nathan46704064)July 23, 2025
While many are furious about the seeming direction the industry is taking, unfortunately, this might be not the last time we will hear about studio execs replacing humans with AI.
Santanu Roy
Senior Writer
Articles Published :2539
Santanu Roy is a Senior Entertainment Writer at FandomWire, majorly focusing on movies, with over 2,000 articles under his belt. He has been pursuing a degree in Animation and possesses a deep love for the medium of animation. Having spent the better part of the last two years pumping out articles for FW, Santanu excels at covering movie analysis and news surrounding Pixar, DCU, DreamWorks, and Batman’s cinematic legacy.With psychological thrillers and intimate slice-of-life dramas ranking among his favorite genres, Santanu is a big admirer of Luca Guadagnino, Shane Black, Park Chan-wook, and Brad Bird.
More from Santanu Roy
Good Boy First Trailer: Will The Dog Survive in The Scariest Horror Movie of 2025?
Sydney Sweeney’s Great Jeans Can’t Save Americana From Weapons Box-Office Onslaught: Full Report
After “Kal-El, No!”, Gal Gadot Claims Snow White Failed Because of Her Israeli Roots
Recommended
What Did Justin Baldoni Say to Isabela Ferrer? Alarming Revelation in Blake Lively’s Lawsuit
‘Gintama’ Creator Admits New Movie Is “A tool for dirty adults to make a quick buck”
Nice’s Return Just Gave ‘To Be Hero X’ Its Highest-Rated Episode of the Season
Sakamoto Days Part 2 Episode 8: Release Date, Spoilers and What to Expect
All LinkedIn Games Solutions for Today (July 06, 2025)
Every Breaking Bad Villain, Ranked by How Badly They Underestimated Walter White
crunchyroll
