Valve Bans All Steam Games Forcing Players to Watch In-Game Advertisements
Valveis implementing newSteamplatform rules detailing what developers can and can’t do regarding in-game ads. In itsSteamworks Documentation, Valve lays out what is and isn’t supported for games available on its storefront. The goal is to prevent developers from using advertising to give players rewards, in-game items, or as a business model. They mention avoiding situations requiring players to watch or engage in ads to advance gameplay and avoiding situations where a game is locked behind an advertising wall....