There’s been a lot of discussion recently over the price of video games. Most agree that it started whenNintendodecided that they were going to make selectNintendo Switch 2games, such asMario Kart WorldandThe Legend of Zelda: Tears of the Kingdom, cost $79.99.
Following that news, Microsoft made a major announcement: they’re alsoraising prices. First-party games will now cost $79.99, and the consoles are also seeing a price increase.
Xbox Is Raising Console & Games Prices And Upset Fans Are Blaming Nintendo
Microsoft is drastically raising the prices of all Xbox systems, games, and accessories, and fans are blaming Nintendo and the upcoming Switch 2.
Neither was the first company to raise prices this console generation, though. That would be Sony, which introduced the increased game price from $59.99 to $69.99 this generation.
It’s fully expected that other publishers will follow suit and raise the price of their games, even though one of the most successful games of the year,Clair Obscur: Expedition 33, is available for just $49.99. One major publisher, however, is refusing to do so.
Electronic Arts CEO Andrew Wilson Says They Don’t Plan On Raising The Price of Their Games
During a Q&A during their Q4 and 2025 Fiscal Year conference call (as reported byVGC), EA CEO Andrew Wilson addressed the industry’s current hot button topic. He, along with other executives atElectric Arts, was asked about how they consider the “pricing power” of their franchises and whether they were looking to join with others and raise the price of their games.
“At the end of the day, whether we’re doing something that costs a dollar, or we’re doing something that costs $10, or we’re doing something that costs $100, our objective is always delivering incredible quality and exponential value to our player base,” Wilson replied. “And what we’ve discovered over the course of time is whether we can marry quality and value together, our business is strong, resilient, and continues to grow.”
Former Dragon Age Lead Says BioWare’s Biggest Issues With EA Go Back As Far As 2017
According to Mark Darrah, “2017 is when EA finished digesting BioWare.”
In short, as Wilson summed it up, Electronic Arts has “no changes in [their] current strategy” regarding how it plans to price its video games.
It’s a nice change of pace compared to other publishers and industry leaders who are looking to see how high they can raise the prices. It will be an interesting conversation, too, when we approach the release date forGrand Theft Auto 6, which some have speculated could cost as much as $100.
EA has also confirmed thatSkate 4 and a new Battlefield gamewill be released before March 2026.
