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In the age of social media, film studios often opt for bizarre marketing strategies to go viral and promote their upcoming projects. One such recent viral campaign was carried out to promoteDune: Part Two. Popcorn buckets modeled after the sandworms from the movie were provided to fans at AMC theaters. However, actors such as Florence Pugh and Zendaya, who feature in the movie found the marketing gimmick creepy.
After Pugh and Zendaya expressed their sentiments about the popcorn buckets, actor Josh Brolin also spoke out about their weird nature. In a new interview, Brolin stated that he was uncomfortable with the sandworm-shaped buckets, echoing the sentiments of his co-stars. Here is what Josh Brolin about the viral popcorn buckets used for marketingDune: Part Two.
“I’m not going to make it”: Denis Villeneuve’s ‘Dune: Part Two’ Sets a Bar For Sequels and Adaptations Even Before Being Released
Josh Brolin Agrees With Florence Pugh on ViralDune: Part TwoPopcorn Buckets
InDune: Part Two, actor Josh Brolin essays the role of Gurney Halleck, the mentor figure to Timothée Chalamet’s Paul Atreides. Brolin was recently promoting the film when he was asked about the viral marketing gimmick of using sandworm-shaped popcorn buckets at AMC theaters.
Brolin was talking toEntertainment Tonightwhen he was asked about viral containers. The Thanos actor stated the following in response:
“I’m not sticking my hand in there. I’m good, I’ll starve.”
Brolin is clearly not a fan of the containers and also added that only idiots would put their hands inside the popcorn buckets. Brolin’s comments echo the sentiments of his co-starFlorence Pugh.
TheBlack Widowactress recently appeared on an episode ofJimmy Kimmel Live!, to promote the film. Pugh was surprised after seeing the shape of the popcorn buckets and stated the following:
“Who made that? That’s not okay. That’s wrong.”
As a result, it is safe to deduce that Pugh was clearly not on board with the idea of sandworm-shaped popcorn containers to promote the film. Similarly, Brolin was also of the same opinion and did not think the containers were a practical way to enjoy popcorn while watching the film.
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Dave Bautista Had a Hilariously Opposite Reaction to His Co-Stars
While Pugh and Brolin were not fans of the sandworm-shaped popcorn buckets, actor Dave Bautista opined otherwise. Bautista reprises his role as Glossu Rabban Harkonnen from the first film. While promoting the second installment, Bautista spoke with Entertainment Tonight about the viral popcorn buckets.
“I’d do the exact opposite!”
Bautista boastfully made the above statement while showing an eagerness to eat the popcorn out of the sandworm buckets. While most of the cast members did not like the idea of a sandworm-shaped popcorn bucket, most of them thought it was a good marketing gimmick.
Not Zendaya or Florence Pugh, Timothée Chalamet Likes Another ‘Dune: Part Two’ Co-star the Most
Brolin,Zendaya, and Pugh admitted to Entertainment Tonight that the popcorn buckets were a genius idea from a marketing point of view.Dune: Part Twois directed by Denis Villeneuve and starsTimothée Chalametin the lead role, alongside an ensemble cast. It is slated to release in theaters on July 21, 2025.
Pratik Handore
Content Writer
Articles Published :1775
With a keen interest in comic book movies and blockbuster franchises, Pratik usually covers news and updates on the DCU, MCU, Star Wars, and more.A die-hard fan of George Lucas and Steven Spielberg, Pratik spends most of his time exploring different storytelling mediums that invoke a sense of wonder and adventure. Other filmmakers whose works have deeply influenced him include Alfred Hitchcock, James Gunn, and Guillermo del Toro.
