Here’s how the Drip Marketing memes started inGenshin Impact, and what it actually means.
You might have noticed how leakers and part of theGenshin Impactcommunity have called the Yae Miko banner release date leak a “Drip Marketing leak”, what does it mean?
What’s Drip Marketing inGenshin Impact?
Drip Marketing is miHoYo revealing new characters to be released in the next Version ofGenshin Impact,one Version early. With artwork and lore details. For example, miHoYo revealed Shenhe and Yun Jin forGenshin Impact 2.4right before 2.3.
Where does miHoYo release Drip Marketing?
Drip marketing happens throughGenshinofficial socials, on Twitter and Facebook. TheGenshinaccounts of all languages share the new characters. Drip Marketing usually happens two days before maintenance, on Mondays.
When did Drip Marketing start?
The Drip Marketing meme started with a tweet from the officialGenshin ImpactEnglish Twitter on Monday, July 29, 2025. That was the first Drip Marketing. miHoYo announced then the 2.0 release of Ayaka, Yoimiya, and Sayu.
Will miHoYo increase its Drip Marketing in the future?
miHoYo announced the characters and weapons for all the banners in Version 2.4. Right when pre-download went live. So miHoYo is starting to reveal more content ahead of release.
miHoYo started doing Drip Marketing to fight against leaks.Genshin Impactplayers want to know the release dates of future characters. So they can save their Primogems accordingly. However, if miHoYo officially announces the characters in advance, there’s no need for leaks anymore.
Personally, I believe Drip Marketing is one of the funniestGenshinmemes. And an actually useful one too. Hopefully, miHoYo will restart releasing full roadmaps one day for future Versions. In any case, you can always ask me anything aboutGenshin Impacton Twitter@A_iyane07.
