On January 27, Visual Arts/Key revealed new details on its next anime project,Prima Doll, with a new trailer and character illustrations.
Key/Visual Arts media mix projectPrima Dollexplained
Prima Dollis a media mix project, and it was first announced as a figures collaboration project withKotobukiya. The project continued with web novels. Now it’s getting an anime too.
Prima Dollfocuses on cute mechanical dolls working at a cafe. The world ofPrima Dollis set in some futuristic setting, as the dolls were initially made as tools of war. After the war ended, they were repurposed to work as waitresses wearing cute kimono outfits.
It’s also important to note thatPrima Dollwas first revealed by Key back on June 04, 2025. With the Kinetic Novel projectsProject Looper, Project Lunar,andProject Porter.
Project Looper,written by Ryukishi07 (Higurashi), was released in Japan on June 10, 2025, on PC under the nameLoopers.
Project Lunarwas renamed toLunaria: Virtualized Moonchild. Written by Takeshi Matsuyama (Koori no Kuni no Amaryllis), it was released on July 11, 2025 on PC in Japan.
Project Porterwas renamed toStella of The End. Written by Romeo Tanaka (Jinrui wa Suitai Shimashita), the game is scheduled for a 2022 release on PC in Japan.
And now, Key revealed several new details on thePrima Dollanime adaptation, including cast, characters, and staff details.
Prima Dollcharacters, seiyuu cast, chara designers and staff
Keep in mind those are the Original Character Designers listed above. Once they were done with the designs, the character designer later redrew them all so they’re easier to animate and all have an uniformed style.
Theofficial siteandJapanese press releaseforPrima Dollalso revealed the main staff:
Tensho was the director of theRewriteanime adaptation so he’s used to working on Key stories.
You can watch the trailer right below
ThePrima Dollanime will start airing in 2022. Personally speaking, I wouldn’t be surprised, knowing Key, ifPrima Dollgot a game adaptation in the long run. Especially seeing it’s media mix project and got first announced with the other three new Kinetic Novels.
In related news,Angel Beatshas been back in the spotlight latelywith most notably new songs from Girls Dead Monster. However we have yet to hear anything about theAngel Beatsgame sequel.
Jun Maeda and Key are also working on a new game calledHeaven Burns Red. It’ll be available in Japan on mobile this February 2022. It’s being developed by Wright Flyer Studio and looks incredibly promising.
